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The team

Sixteen humans. No interns on your work.

Northwind & Co. is intentionally small. Everyone you see below either touches your project directly or has done the role they're hiring for. We hire about one person a year.

Portrait of Mira Okafor, Founding Partner

Mira Okafor

Founding Partner · Strategy

Previously brand strategy lead at Pentagram and Wieden+Kennedy. Northwind founder. Co-leads every engagement.

Portrait of Lin Tanaka, Partner of Design

Lin Tanaka

Partner · Design

14 years in identity and editorial design. Runs every visual system end-to-end. Adjunct at OCAD.

Portrait of Sara Quinn, Head of Growth

Sara Quinn

Head of Growth

Built and led growth at two Series B startups before joining. Owns paid, lifecycle, and experimentation across all retainer clients.

Portrait of Ayo Adelani, Creative Director

Ayo Adelani

Creative Director · Campaigns

Film and integrated background. Previously at Mother and 72andSunny. Leads concept work on every launch.

Portrait of Elena Vasquez, Head of Production

Elena Vasquez

Head of Production

Runs every shoot, edit, and post-production schedule. Former line producer for documentary-commercial hybrids.

Portrait of Daniel Hess, Senior Brand Strategist

Daniel Hess

Senior Brand Strategist

Joined from Red Antler. Specializes in DTC and consumer health. Embedded on Helio and Northern Reserve.

Portrait of Priya Shah, Lead Designer

Priya Shah

Lead Designer

Specializes in type systems and editorial. Designed the Wren Museum identity and most of our packaging work.

Portrait of Marcus Reyes, Performance Marketing Lead

Marcus Reyes

Performance Marketing Lead

Runs all paid social and search programs. Came from a long stretch on the brand side at a public DTC company.

We're hiring (sometimes).

We hire ~1 person per year. When we do, it's usually someone we've already worked alongside on a project. Open expressions of interest are always welcome.

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