Helio Botanicals — rebrand & launch
Reframed a 6-year-old herbal supplement brand from "wellness adjacent" to a premium daily ritual. Identity, packaging system, and DTC launch in 11 weeks.
Caldera Health — "Quiet Mornings" launch
Integrated launch for a Series B sleep-and-recovery platform — film, social, OOH in three metros, and the landing system. 28-day campaign.
Acme Robotics — 18-month growth retainer
Took an industrial-robotics startup from $2.8M to $11M ARR. Paid acquisition, landing page system, lifecycle, and quarterly experimentation cadence.
Northern Reserve Coffee — naming & identity
Named, branded, and packaged a new specialty-coffee category for an established Pacific Northwest roaster. From whiteboard to first SKU on shelf in 14 weeks.
Kestrel Bank — small-business launch
Helped a 200-year-old regional bank launch its first dedicated SMB product. Brand extension, conversion-focused landing system, and a 90-day paid program.
The Wren Museum — identity refresh
Refreshed the identity and wayfinding system for a mid-sized contemporary-art museum ahead of its 50th anniversary. Verbal, visual, environmental.