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About the studio

We started in a kitchen in Osu. We have not, in spirit, moved very far.

Studio workspace, considered objects, morning light

Studio Gull began in 2017, the year Ama left a London agency to teach typography part-time at the Ghana Institute of Journalism, and Sebastian quit a Berlin publisher to take a sabbatical that, eight years later, has not formally ended. They had both lost some interest in the way design was being made — pitch decks instead of work, dashboards instead of taste — and were trying to figure out a way to make a living that didn't ask them to stop noticing things.

The studio has grown slowly and on purpose. We've never been more than four people on payroll. We work with the same small group of collaborators, year after year — Yaa, who letters; Tomasz, who animates; Esi, who writes; Rune, who builds. We talk to each of them most weeks.

We are interested in books that get re-read, identities that don't get refreshed every three years, and websites you could load on the moon.

Our work has been recognised by the Type Directors Club, the D&AD Wood Pencils (twice), the Granshan competition, and — the one we mention more often than any of those — the Accra Book Fair Reader's Pick, 2022, voted on by people who actually buy books. We hold a Wednesday studio lunch most weeks. You'd be welcome if you were in town.

A short list of beliefs.

01

Restraint is not a style.

It's the discipline of removing every part you don't need until the part you do need has the room to speak.

02

Type is the work.

Most identity briefs are typography briefs in disguise. We treat them that way from day one.

03

Slow is sometimes faster.

Two weeks of looking before drawing has saved more projects than two weeks of drawing ever has.

Reference shelves with books and prints

Things we are reading right now.

Karel Martens' Re-Printed Matter, again. Wayward Lives, Beautiful Experiments by Saidiya Hartman. Issue 14 of MacGuffin. The new Bringhurst is on the desk, mostly unread. Ama is re-reading every cover Ian Wright designed for the Penguin Modern Classics series; she insists this is research.

More from the journal →
The principals

Ama & Sebastian.

Ama at her studio desk in Osu, drafting a wordmark

Ama Kufuor

Type, identity, editorial. Teaches the Wednesday typography seminar at GIJ. Reads more than she sleeps.

Sebastian reviewing a proof in the Berlin studio

Sebastian Reuss

Book design, web, art direction. On extended sabbatical from a Berlin publisher since 2017. Likes margins that are too wide.