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What we do

Four practices, one studio.

We don't do retainers, ads, or pitches. We do four kinds of work, listed below in roughly the order we get asked for them. Each engagement is quoted whole — no day rates, no surprise revisions.

Identity work in progress on a studio desk
A wordmark proof, sheet eleven.
Editorial spread laid out on a light table
A catalogue spread, pre-press.
A finished print piece next to its proof
A label, foil-blocked.
01

Brand identity

Identity proofs on a studio desk

A complete identity system — wordmark, typography, color, art-direction guidelines, application kit. We usually quote a single custom display weight as part of the engagement; full type families are scoped separately. Typical timeline: six to ten weeks. Typical investment: from GHS 95,000 / USD 6,400.

Recently: Mailerine Press, Goldfinch Hall, Onika Botanicals.

02

Editorial & book design

Editorial spread being typeset

Book interiors, magazine systems, multi-volume series, exhibition catalogues. We set the grid, choose the paper, art-direct the photography, and proof in person before going to press. Timeline: three to six months for a book; ongoing for a magazine. Typical investment: from GHS 75,000 / USD 5,000 per title.

Recently: Field Atlas (Akwantu), Nilo Quarterly, the WAPA exhibition catalogue.

03

Considered web design

A studio screen reviewing a website layout

Editorial websites, studio sites, archival presentations for institutions. Hand-built; usually no CMS, occasionally a very small one. Designed to age slowly and load on bad connections. Timeline: four to eight weeks. Typical investment: from GHS 60,000 / USD 4,000.

Recently: studiogull.example (the thing you're on now), the Goldfinch Hall season site.

04

Packaging & print

A printed package and its label proof

Bottle, box, label, tin, ticket, invitation, business card, poster. We have a particularly stubborn relationship with letterpress, foil, and uncoated stock. Timeline: usually inside the brand engagement; standalone projects from four weeks. Typical investment: from GHS 28,000 / USD 1,900.

Recently: Onika Botanicals (14 SKUs), the Mailerine 15th-anniversary box set.

Type proofs and sample sheets on studio table

What we don't do.

Pitch decks, advertising, performance-marketing creative, "brand refreshes" that need to ship in two weeks, social-media content production, or work without a clear single point of decision on the client side. None of that is a judgement on the work itself — we have friends who do it brilliantly — it's a judgement on what we're built for.

If you've sent us a brief that fits one of the four above, you'll hear back within three working days with a yes, a no, or a referral.